AEP-017-Behind the Scenes of Launching New Stuff

How to Launch New Stuff - Behind the Scenes Look

As a business owner you are always being called to launch new offerings – free lead generation items (online courses, reports, video series, podcasts, etc.) and new income streams.  It doesn’t have to be hard but it isn’t as “magical” as some would have you believe. It takes work and a plan. Let’s look behind the scenes of a recent Paula G launch.

Show Notes

Go behind the scenes of the recent launch of the “How to Prioritize When Everything is a Priority: 7 Day Solution” online course.  We talk about:

  • How to choose what to offer so you can be successful.
  • The steps to consider in your overall plan to launch.
  • How to break down the process so you don’t go nuts, let it be all-consuming, or have it take forever (and never get done).
  • Why the launch doesn’t end when you complete the content creation.
  • How your efforts tie into your overall marketing plan.
  • Why most launches are a long-play (like a good soup, it takes time to simmer and taste good).



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