What does your website say about you and your business?

  • Was it built so long ago that it is the equivalent of a powder blue leisure suit version of you?
  • Is the information on it old, outdated, or misaligned with who you are today (maybe still lists “upcoming events 2019”)?
  • Does it feel like a disembodied piece of your organization that is hard to update, no one truly understands, and therefore tip-toes around even the thought of updating it?

In addition to the internal misery it causes you and your team, the bigger problem is that your ideal client sees it and makes an instant judgment about:

  • the quality of your work
  • the competence of your team
  • the legitimacy of your business

You aren’t meant to be an expert at tech too.

How I help:

With over 30 years of experience building and managing websites and the every-evolving online world, I have seen a thing or two. Most business owners excel at what they do. Yet for some unknown reason still think they should understand all the ins and outs of technology.

If you have outgrown all the DIY and want someone who can help you ensure your website supports how your business actually operates, I can help. I work as a true partner on both time-defined website projects and ongoing operations. Businesses hire me:

  • To act as plain-English translator and project management of their technical vendors.
  • Facilitate functional requirements and strategy for a new/rebuild of the organization’s website.
  • Oversee/execute the translation of your core business and its requirements into a working online presence.
  • and…sometimes a combination of these and more.

This is a partnership.
Wondering “Is this for me?”

This is for:

  • established businesses
  • principled decision makers – integrity matters more than hype or shortcuts
  • experienced professionals who don’t want to be bogged down in the tech
  • playful but serious about impact
  • seasoned but stretched – smart and capable but carrying too much and need a seasoned expert to handle their website project or operations

This is NOT for:

  • inexperienced business owners just getting started
  • someone who only wants to DIY
  • mid-crisis troubleshooting with no intention to rearchitect the mess
  • founders looking for the cheapest, fastest fix
  • short-term transactional engagements