Celebrate & Spread the Word: 12 Days of Lessons from a Website Redesign (Day 12)

Celebrate Your Website LaunchJust because you build it, doesn’t mean anyone will notice.

Don’t take it personally. Do something about it!

There are times when it is absolutely appropriate to toot your own horn.

This is one of those times.

  • Make a big deal about it.
  • Let your list know.
  • Let your followers on social media know.
  • Reconnect with referral partners and let them know the news.
  • Have coffee with colleagues old and new and when they ask, “What’s new?” Tell them!

You don’t want to be obnoxious of course, but most of my clients (and myself included) lean towards the too-humble end of the spectrum. We want to add value to people’s lives and we don’t want to brag. So we don’t say anything, hope someone will notice, and then are disappointed when people don’t.  After all the hard work that goes into a website redesign, that disappointment can lead you to a dark place in the entrepreneurial dungeon. Don’t go there! Remember, it’s not because people or your ideal clients don’t care, it’s because they are busy and aren’t going to notice unless you put it in front of them!

Do something to mark the occasion. Have your own private celebration with your inner circle and then let the rest of the world know! You might have a contest, write an article series that drives people back to your new site (like this one for instance), hold an event, make a few videos, or engage in some joint ventures. You are limited only by your creativity. Make it enjoyable – you’ve worked hard! Whatever you do, don’t let the moment pass. Share your excitement from a genuine place. It will bring you good things!

Wouldn’t it feel good to have that new website complete so you could get on with the celebration? Contact me and let’s explore getting it going!






Get Help: 12 Days of Lessons from a Website Redesign (Day 9)

Get help for your website redesignRead previous posts starting here.

You can’t do it alone.

I couldn’t.

When it comes to technology, people often say to me, “I just wish I were better with technology so I could do it all myself.”

Why would you want to?

It’s not like you get a cavity in your tooth and think, “If I only knew more about dentistry, I could drill a hole in my head and fill it.”

(cue the sound of a drill from home depot)…

Unless technology is your sweet spot and core competency for your business, get help where you need it.

Even on my website redesign I got help. I am not an artist/designer. I know what looks good and what works, but I can’t look at a blank slate and create something. I don’t have those skills. What I do have is the experience and discernment to choose people for my team who do have those skills that complement my own.

That image in the middle of my home page? I didn’t create that. I hired a designer to do that. We collaborated on what I wanted, she made it happen. I brought it to life on the site.

I often collaborate with designers on projects for clients. Whether they have a designer they already love or they use one of mine, there is always teamwork going on. Whether it is big (an entire custom site layout) or small (custom images and headers) it makes a huge difference in the quality of the end product.

If I tried to do it all myself, the world would be full of websites with stick figures and bad handwriting.

So whether you are choosing to do a large portion of your site as a DIY project or are outsourcing all of it, know that getting help is a sign of strength, not weakness. It is a wise investment, not a waste of money.

Whether you need a little guidance or a lot, I can help. Contact me today and let’s talk about it.




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