small business owners

5 Ways to Leverage Content in Your Marketing Efforts

When you own your own service based business, it can feel like you’re on a treadmill of content creation as you seek to market your business and serve your customers.  Just think about all the possible marketing avenues that require quality content: blogs, videos, audio programs, free reports, e-newsletters, articles, and more. The list goes

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Is Your In-Person Marketing Authentic & Compelling? Business Lessons from the Cat

When you connect in-person with your potential customers, are you genuine and authentic? Or, Do you feel a bit awkward and try to be something you’re not because you were told this is how networking “should” be done? In this installment of Business Lessons from the Cat, I want to talk about the in-person component

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