Do you know your numbers? I don’t mean your bust, waist, and pant size either. Your business numbers. One of the major reasons businesses fail is not because they don’t have a great idea or aren’t great at what they do – it’s because they run out of the runway of cash. I hear from […]
Do You Know Your Numbers? (No Apologies) Read More »
When you own your own service based business, it can feel like you’re on a treadmill of content creation as you seek to market your business and serve your customers. Just think about all the possible marketing avenues that require quality content: blogs, videos, audio programs, free reports, e-newsletters, articles, and more. The list goes
5 Ways to Leverage Content in Your Marketing Efforts Read More »
Transformation is a big word: sometimes scary, often mysterious. It gets bantered around so much as to almost become meaningless (which is a shame). So, what does it really mean? First, let’s take a look at it from an inner awareness perspective as I share a personal story. You see, I felt much the same
How to Transform Your Business Read More »
At the start of each new year, I find that a theme for my life and business organically emerges with some conscious intention. It becomes a guiding force for the year as I make decisions both big and small. It’s amazing the power this can have on your world. Last year’s Shed – Sift –
The Mantra for 2013: Simplify Read More »
Whether your marketing copy is sitting on a website, in a blog post, an email, or a brochure, it is speaking volumes about you in your absence. Is what you’re saying or the way you’re saying it turning away business? I call this piece Business Lessons from the Cat because as we were searching
Is Your Marketing Copy Turning Customers Away? Business Lessons from the Cat Read More »
