Infuse Inspiration, Peace & Confidence Into Your Busy Day

Just imagine being able to create your own quiet moment in a busy day…

Create confidence right when you need it…

Step away from the madness to tune inward to that voice of wisdom…

In less than two minutes, this video will take you away from it all, soothe, and open you up to new possibilities in your life and business.

Purchase a copy of the book in the video for you and your loved ones.

Recap: How to Succeed at Self-Employment

It’s been a few months since we jumped in our virtual car and started the journey on the Roadmap to Self-Employment. Being an entrepreneur is an ever-changing adventure and yet the fundamentals always remain the same. By following these 9 steps you’ll be on your way to a strong foundation as you start and grow your business.

I’ve enjoyed sharing this with you. Know that whether going out on your own is just a glimmer of an idea or you’re already full-speed ahead solo, there are nuggets of wisdom and solid business principles here that will get and keep you on the road to small business success.

Here’s a recap of our journey:



Succeed as Self-Employed Business Owner
Credit Image: car in landscape via Shutterstock

This series originally appeared on

Need help getting your business off the ground?  Reinventing? Or growing what you’ve already started? Contact me for a complimentary discovery session.

Roadmap to Self-Employment: Review & Reinvent Regularly

Running a business is not a wash – rinse – repeat thing. Sure, systems and procedures allow you to leverage your efforts, but being an entrepreneur means you never get to go on auto-pilot. Even the best laid business and marketing plans need to be reviewed regularly. The most successful businesses know how to keep things fresh and respond to the ever-changing business climates and customer behavior.

What to Review and When

It pays to review critical plans and metrics regularly. If you set aside time to do so as part of your ongoing business operations you should never be taken completely by surprise. Here are some common things you will want to review and the frequency with which you should review them:

  • Business Plan – at least annually
  • Marketing Plan – at least quarterly
  • Finances – at least monthly with more in-depth analysis quarterly
  • Marketing Metrics – at least monthly, more frequently with active campaigns
  • Support Team Needs – at least quarterly

Taking a regular peek under the hood allows you to proactively respond to changes in your business rather than react in a panic.

How to Know if It is Time to Reinvent

It can be tempting at every bump in the road to undertake a major reinvention, rebranding, or re-course of action. After all, if the water isn’t boiling, change pots!

That said, it takes consistency and time to build a business so you don’t want to change course too soon but you also don’t want to wait too long. (Need I say again that there is no handbook of absolutes when it comes to owning your own business?). If you look to the entertainment industry, the most successful artists reinvent themselves at different times. For example, as Justin Beiber matures as a young man, his music and brand is changing. Madonna is the queen of reinventing herself. Sometimes it works and sometimes it crashes and burns. That is why you need to be conscious of what you’re doing and why.

Here are top signs that it is time to reinvent (a little or a lot):

  • Changes in customer or business behavior that requires you respond differently to them to succeed.
  • You’ve hit a plateau in your earnings.
  • You are bored and no longer as passionate about what you do as you once were.
  • A major disappointment or game-changing life circumstance happens.

Remember that sometimes reinvention is the best revenge. Whatever you do, be certain whatever reinvention you undertake is authentic and stays aligned with your bigger “why” and purpose.

Reinvent Your Business
Credit Image: Foto_di_Signorina via Flickr

How to Reinvent Successfully

You can’t just snap your fingers and reinvent yourself or your business. It’s like starting a new business. It requires inspiration, thoughtful planning, reflection, and discernment. Follow these principles to make your reinvention a successful one.

  • Create space to allow the process to unfold. You can’t force it.
  • Test every choice against your own authenticity meter, bigger purpose, and desired life.
  • Be playful. Creativity requires equal parts creative tension, contained chaos, and playfulness. Allow creativity to flow during this process.
  • Explore possibilities. There is no logical, linear path to this process.
  • Embrace “not knowing”. This is where your need to be ok with uncertainty and dance in the mystery.
  • Create a roadmap to make the transition successful.
  • Manage priorities. You will likely have a juggling act navigating the old and new simultaneously as you make the transition.

Have Fun

At the end of the day, being in your business should be fun. It’s a journey that begs to be enjoyed along the way. If you regularly review and reinvent when called to do so, you’ll keep things fresh, grow your business faster, and create the longevity you crave.


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Roadmap to Self-Employment: What is Your Why and Who?

So you’ve determined that you want to be self-employed and that you’re cut out for the entrepreneurial journey. Now what?

The decision to be your own boss can come with a big rush.  Like a YORK Peppermint Patties commercial of the days gone by.  That’s fine for a while (like maybe an evening of some fine cocktails), but then what do you do?  This is where business planning comes in.

Take heed of the well-worn quote:

“She who fails to plan, plans to fail.”

That said, you don’t’ want to fall into planning paralysis either.  I’ll talk more about business planning and whether or not you need a business plan in the next installment in this series. For now, let’s focus on the big picture WHY.

A few very important questions to ask yourself:

  • Why do I want to be in business for myself?
  • What positive impact do I want to have on others?
  • Who do I want to serve?
  • In what way do I want to serve them (i.e., what is your product or service?)?
  • Who am I and what do I stand for as a person?

It can look tidy to line these questions up in a bulleted list like something you can knock off your to-do list before lunch, but these questions require some serious introspection. [Read more…]

5 Top Lessons from the First 5 Years in Business

Lessons from First 5 Years in BusinessThis week I officially celebrate 5 years of being full-time in my business.  Or as I like to say, “My name is Paula and it’s been 5 years since my last paycheck.”

The entrepreneurial journey is the fastest path to self-growth you could ever want.  That’s what I have learned. You can either take the long, slow road and try to do it all yourself, or get support along the way. I vote for support. One of the things I am most excited about when I work with clients is to literally save them months or years of struggle, time, and money by shortening the learning curve.

So in the spirit of giving, reflecting, and celebrating, I offer you the top 5 things I’ve learned over these last 5 years.

Be Yourself & Create What You WANT to Create

It can be easy to fall prey to the well-meaning advice of others.  You have to do this. You can’t do that. You need to be a certain way.  That simply is not so.

From the get-go, get clear on what you want to create and why you want to create it.  What is the deeper reason you chose this path?  What type of lifestyle do you want to live? What do you want your days to look and feel like?  These are all very important questions. Yes they will evolve over time, but you need to start with a navigational compass.  Know what you REALLY want (not what others say you should want) and then get about the business of creating THAT in a way that is authentic to you.

Life will happen along the way, so don’t wait for the “ideal moment” or “someday” to do something.  I learned that powerful lesson through personal loss in the third year of business.

You are in charge of this operation. Be yourself because your own uniqueness holds the key. Trying to be anything else is a waste of your precious life’s energy.

Open to Receive Support

You aren’t meant to do this self-employment thing solo.  Open to receive support and connect with real, live people in various ways.  If I could overcome my stubborn nature (and stereotypical Polish stubbornness) to receive high-level and deeply personal support and release my old control freak, perfectionist ways to delegate work to others on my team. So – Can – You.   You can’t do it all alone, and the sooner you are willing to open and receive, the faster your business (and you) will grow.

[Read more…]

How to Prioritize When Everything is a Priority

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