Have you ever wondered:
- Why don’t I have enough leads?
- Why can’t I seem to reach my goals as easily or robustly as I hoped?
- Why are sales so hard?
I have wondered these very same things at one time or another. But I had a crystal clear epiphany of insight when I heard Andrea J Lee talk about how lead generation is like making popcorn. (Hat tip to Andrea for the teaching… and for Indrani Goradia for pushing me to put my spin on the teaching and do a short video about it.)
If you think about the process of making popcorn, you heat up a pan with oil, and toss in a few “beta test” kernels. When conditions are right, they pop and you throw in many more kernels to create a bowl of popcorn that has an abundance of kernels. Add some butter or salt, and voila – yummy goodness. [Read more…]