Roadmap to Self-Employment: Review & Reinvent Regularly

Running a business is not a wash – rinse – repeat thing. Sure, systems and procedures allow you to leverage your efforts, but being an entrepreneur means you never get to go on auto-pilot. Even the best laid business and marketing plans need to be reviewed regularly. The most successful businesses know how to keep things fresh and respond to the ever-changing business climates and customer behavior.

What to Review and When

It pays to review critical plans and metrics regularly. If you set aside time to do so as part of your ongoing business operations you should never be taken completely by surprise. Here are some common things you will want to review and the frequency with which you should review them:

  • Business Plan – at least annually
  • Marketing Plan – at least quarterly
  • Finances – at least monthly with more in-depth analysis quarterly
  • Marketing Metrics – at least monthly, more frequently with active campaigns
  • Support Team Needs – at least quarterly

Taking a regular peek under the hood allows you to proactively respond to changes in your business rather than react in a panic.

How to Know if It is Time to Reinvent

It can be tempting at every bump in the road to undertake a major reinvention, rebranding, or re-course of action. After all, if the water isn’t boiling, change pots!

That said, it takes consistency and time to build a business so you don’t want to change course too soon but you also don’t want to wait too long. (Need I say again that there is no handbook of absolutes when it comes to owning your own business?). If you look to the entertainment industry, the most successful artists reinvent themselves at different times. For example, as Justin Beiber matures as a young man, his music and brand is changing. Madonna is the queen of reinventing herself. Sometimes it works and sometimes it crashes and burns. That is why you need to be conscious of what you’re doing and why.

Here are top signs that it is time to reinvent (a little or a lot):

  • Changes in customer or business behavior that requires you respond differently to them to succeed.
  • You’ve hit a plateau in your earnings.
  • You are bored and no longer as passionate about what you do as you once were.
  • A major disappointment or game-changing life circumstance happens.

Remember that sometimes reinvention is the best revenge. Whatever you do, be certain whatever reinvention you undertake is authentic and stays aligned with your bigger “why” and purpose.

Reinvent Your Business
Credit Image: Foto_di_Signorina via Flickr

How to Reinvent Successfully

You can’t just snap your fingers and reinvent yourself or your business. It’s like starting a new business. It requires inspiration, thoughtful planning, reflection, and discernment. Follow these principles to make your reinvention a successful one.

  • Create space to allow the process to unfold. You can’t force it.
  • Test every choice against your own authenticity meter, bigger purpose, and desired life.
  • Be playful. Creativity requires equal parts creative tension, contained chaos, and playfulness. Allow creativity to flow during this process.
  • Explore possibilities. There is no logical, linear path to this process.
  • Embrace “not knowing”. This is where your need to be ok with uncertainty and dance in the mystery.
  • Create a roadmap to make the transition successful.
  • Manage priorities. You will likely have a juggling act navigating the old and new simultaneously as you make the transition.

Have Fun

At the end of the day, being in your business should be fun. It’s a journey that begs to be enjoyed along the way. If you regularly review and reinvent when called to do so, you’ll keep things fresh, grow your business faster, and create the longevity you crave.


This post originally appeared on

Roadmap to Self-Employment – Business Planning 101

One of the reasons why so many businesses fail is because they fail to plan.  You wouldn’t think of going on vacation without a plan so why would you dream of hitting the road to self-employment without one?

Imagine hitting the road to a distant and unknown location without a plan.  You’re likely to wander aimlessly, take many detours, randomly meet nice (and not so helpful) people, and you may or may not arrive at your destination.  Also, because you’re not 100% clear on where you are going, you never quite know exactly where you are and where you stand in relationship to your ultimate destination.  That doesn’t sound like fun or a success strategy to me.
For many, the idea of a business plan conjures up a thick 100 page report full of charts, graphs, and complex sounding terms. Nothing makes you want to run to the coffee shop or say clean out a long neglected closet more than the thought of creating such a document. While there are businesses that need this sort of plan (if you’re seeking funding the rigor and requirements are much greater), most people headed down the self-employed path don’t need anything nearly as intimidating and complex. A several page plan written in plain English and a lot of bullet points is all you need and will go a long way toward increasing your odds of success.

Before you start your business planning, however, I want you to be certain you have a clear picture of your life plan.  Your business is there to support your overall life plan. [Read more…]

Roadmap to Self-Employment: What is Your Why and Who?

So you’ve determined that you want to be self-employed and that you’re cut out for the entrepreneurial journey. Now what?

The decision to be your own boss can come with a big rush.  Like a YORK Peppermint Patties commercial of the days gone by.  That’s fine for a while (like maybe an evening of some fine cocktails), but then what do you do?  This is where business planning comes in.

Take heed of the well-worn quote:

“She who fails to plan, plans to fail.”

That said, you don’t’ want to fall into planning paralysis either.  I’ll talk more about business planning and whether or not you need a business plan in the next installment in this series. For now, let’s focus on the big picture WHY.

A few very important questions to ask yourself:

  • Why do I want to be in business for myself?
  • What positive impact do I want to have on others?
  • Who do I want to serve?
  • In what way do I want to serve them (i.e., what is your product or service?)?
  • Who am I and what do I stand for as a person?

It can look tidy to line these questions up in a bulleted list like something you can knock off your to-do list before lunch, but these questions require some serious introspection. [Read more…]

Why You Need a Business Plan (No Apologies Video)

Business plan. It can sound like a four letter word. But it doesn’t have to be.

Using a kinder, gentler type business plan is the foundation for your success.

I’m not talking a business plan of epic proportions. Fifty, sixty pages of thick charts, graphs, and numbers. I am talking about creating something that sets the foundation for your business to grow. A compass. A navigational tool that makes the big and small decisions more effective and easier. Even if you have no idea or clarity around your business plan, this is the type of thing that I can help you create in a short amount of time (or a day-long intensive). From this exercise you walk away knowing your values, who you want to serve, how you want to serve them, why you are getting into this business in the first place, what your marketing will be, finances, and other pertinent details. It becomes a living document that evolves and gets reviewed regularly.

So don’t embark without a clue, without a map. Nebulous = wasted effort and wrong turns. Create a business plan and get clear how you want to navigate in your business from an authentic and purposeful stance.

Are You Looking for a Savior? (No Apologies)

Syrupy, drippy hype got you down? Ever get caught up in the over-hyped, excessively adjective’d promises found all over the internet that say they will solve all your problems and lead you to the entrepreneurial promised-land? It can be easy to find yourself searching for a savior that promises you the world if you only invest $10K, $50K, $100K and keep on investing (because of course if you don’t yet have what you want, you need to spend more to get it!)…the problem is there are no saviors. Not everything is what it appears to be.

Investing in support is critical. Absolutely non-negotiable if you want to be successful and grow beyond where you are now. I invest in my own mentors, coaches, and team members. What is important though is why you choose to invest in someone and how you are coming to that decision. Support is meant to fill in your gaps (in knowledge, growth, skills). To help you see what you can’t see. To help you tap into the answers that are right for you (not one-size-fits-all). To be a partner in your success. Not to come and rescue you.

Come from a solid place in your decisions. Invest in and be willing to receive support. Just don’t go looking for a savior because there is no such thing.

Want a partner (not a savior)? Contact me for a complimentary Intuitive Intelligence Activation Session.

How to Prioritize When Everything is a Priority

Get the 7-Day Solution