How to Say No Without Feeling Guilty

How to Say No WIthout Feeling Guilty

You promised yourself you wouldn’t overbook your schedule and then you found yourself saying “Yes I’d love to…” while your insides screamed- Noooo!

Sound familiar?

Between the barrenness of busyness, our innate proclivity to people-pleasing, and not wanting to feel uncomfortable, I’d bet that many of us have found ourselves doing things we really didn’t want to do or have the excess financial, mental, emotional, or time capacity to do.

You can say no, you know?

Yet so many successful women won’t let that little one syllable word pass through their lips.

Here are some strategic and practical tips to give yourself permission and willingness to let N-O out. [Read more…]

42 Unsexy but Necessary Things You Need To Run a Successful Business

42 Unsexy but Necessary Things You Need To Run a Successful BusinessEverybody wants the sex and sizzle of the promise of being your own boss and running a business. Yet there are a number of not-so-sexy but absolutely crucial things you need to have if you’re serious about running your business. Times have changed so you want to keep your planning short, sweet, and flexible but you still need more than just a seat of your pants whim.

If you don’t want to land your butt in jail, decimate your family’s financial security, or screw this up so royally that you have to sell everything you own and take a worse job than you left, make sure you have these 40 things handled.

[Read more…]

What Small Business Owners Need to Know about SSL & Why it Matters Now

What Small Business Owners Need to Know About SSL and Why it Matters Now

As Google steps up its efforts to ensure a “secure web” in 2017 it adds complexity to each and every business owner’s life.  It doesn’t have to give you a headache though, because I will help educate you.

Here’s the What, Why, and How that you need to know without all the confusion, hype, and misinformation that is swirling about.

What You Need to Know

I will stay as non-techie as possible here, but I want to define a few terms that you will see floating around so you know what’s what.

What is SSL?

It stands for secure socket layer.  It essentially encrypts information from Point A to Point B. It doesn’t inherently make a site more secure per se because there are many factors that make up security. For instance someone can “securely” transport malicious code across a secure connection. So if you download something malicious across a secure connection you will still have an infected computer (and spew profanities!).

What SSL does do is ensure encryption of sensitive data across the open field of the web thereby thwarting “man in the middle” attacks. No one can spy on or steal the data from here to there.

What is HTTP and HTTPS?

Both are protocols for the web. Every website you visit is using it whether you are aware of it or not. The letters stand for Hypertext Transfer Protocol.  The “S” in HTTPS stands for secure.

 Why It Matters Now

In September, 2016 Google announced that it will start explicitly labeling HTTP connections as non-secure beginning in January 2017.  In addition, Google had previously added encryption as a ranking factor for your site.

There are three reasons for this:

  • Authentication: Addresses the issue of verifying ownership of your website.
  • Data integrity: Refers to whether or not data on the site has been tampered with while in transit.
  • Encryption: Refers to security of communications between client and server to ensure that no one else can read them.

Quoting directly from Google:

Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.

Google Chrome Warning for HTTP Sites

Late in January there was a minor widespread panic in entrepreneurial circles on social media about this deadline.  [Read more…]

The Only 2 Ways You Can Be More Profitable

2 Ways to Increase Your Profit

Complex formulas abound on the topic of profitability and your small business.  The simple truth is there are really only 2 ways you can increase your profits.

Earn more

or

Spend less

(or a combination of the two for a super-duper sundae with cherry on top!)

You were expecting rocket science?

[Read more…]

AEP 026 -The Ten Percent Factor

The Ten Percent Factor Will Transform Your Business

Forget the quantum leap. Use the ten percent factor to create 100 degree shifts in a short period of time.

[Read more…]

How to Prioritize When Everything is a Priority

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